About Us

• We are a group of like minded individuals trying to solve, what we see as, one of the biggest problems facing us in the next decade.
• We are an environmentally conscientious Agricultural-Technology Company (e-Agri-Tech).
• We have years of experience In Automation and Technology.
• We have a huge passion for solving big challenges with technology.

We are Plain Greens 

Our mission is to catalyse the 4th agricultural revolution by empowering the existing supply chain through accessible aggregated technologies.

Our combination of seamless automation and evironmentaly conscious methods removes complexity whilst advancing towards a sustainable future - Plain Greens. Simple.

With our ultra-affordable solution (requiring less than 100 times lower captial investment then our competitors) we are totally accessible and scalable; enabling almost anyone to grow almost anything, almost anywhere.

With the global population on track to hit 8bn by 2050, this will put further pressure on an already struggling food supply chain, both domestically and globally. It's not just a case of grow more, crop yeilds are still falling anually, we are already taking too many nutrients from our growing space, requiring more and more chemicals to promote growth and reduce pests. All of which further damages the growing envrionment for future year, creating a compounding problem.

In addition to increasing deterimental environmental impacts, the argriculture industry is already struggling to make growing crops profitable at competitive prices, with big supermarket chains driving down costs and are now reliant on imports.

We need to increase global food supply capacity whilst reducing its impact on the enironment, this is a big challenge and one we believe we can solve.

Adam is a highly skilled and experienced software and infrastructure architect, adept in designing and implementing all parts of an IT project. Committed to bringing forth an energetic and positive attitude throughout all project stages. Effective at managing communication between multiple stakeholders and managing teams to achieve the best results in a timely and productive manner. 
As a cofounder of MDOQ and long-time developer at ZERO1 he has a track record in delivering software projects/products and successfully bringing them to market. These skills directly align with the technical needs of the business where scalable, cloud based aggregation of data is important to monitor and optimise crop production.

Enthusiastic, pragmatic and passionate about developing bespoke solutions. Diligent and competent across a broad range of subjects; facilitating the design, build and verification of automation systems. Possesses a proven track record in delivering projects from concept to commissioning. Extensive experience in producing, reviewing and managing design documentation in a highly regulated sector; including handling of sensitive information. Familiar at working in multidiscipline teams, co-ordinating suppliers and stakeholders, managing interfaces and undertaking testing/validation/optimisation. 
Lead automation engineer on multiple large scale projects ~$1B, including current projects for key facilities for the future nuclear fuels market.

Energy executive with a decade of dynamic leadership experience from Europes’ largest investor owned energy and utility company. Joe is at the heart of the UK energy industry, developing the future energy network in England & Wales to enable the energy transition. Joe leads digital and technology innovation across a £14bn infrastructure portfolio including all new electrical transmission infrastructure, including our UK Offshore Wind strategy to enable up to 50GW by 2030. 
I’m passionate about new technology and shaping a low-carbon energy transition through digital transformation. 
Joe has established capabilities in Strategy, Finance and Business Development, underpinned by a solid foundation in Engineering and Asset Management.

Dan is a Fellow of the Association of Certified Chartered Accountants with over 15 years’ experience in the accountancy space and was previously a Director of a regional practice. Since exiting his Company, Dan has worked with a number of company boards in an external business advisory capacity along with investing in a number of entities himself. Dan has a proven track record in ensuring the sound financial management of large organisations, as well as assisting business in structuring external investment rounds, obtaining funds and undertaking merger and acquisition activities.

Some of the more astute amongst you may have questioned the spelling of 'plain' within our company name and publications.

Rest assured that this is no accidental, albeit consistent, typo. We have carefully considered which spelling to use and, although you might not agree with our decision, it is atleast justified.

In the table on the right (hyperlink to table? & caption) the differences in the definitions of plain and plane are shown.

The colouring of the text in each cell corresponds to how well the definition aligns with the meaning we are trying to convey and how well it aligns with the company's ethos and product.

Aligns well, almost aligns, does not align.

We do not want to be confused with an environmentally friendly aviation (nor woodworking) company and our goal is to produce a technology that is as simple as possible.

Thinking of the plains of africa evokes images of large open expanses (with lots of room to grow), however "land" is used to refer to "the part of the earths surface not covered by sea" not an artifical platform (unless "landing" is included). Whereas the geometric definitions of plane wholly align with the stacking concept of the technology.

Ultimately plain was selected because; it removes abiguity surrounding aviation, it aligns with the company ethos and evokes vivd scenes of vast expanses - eluding to the capabitilites of vertical farming in general.

Plain Greens. Simple

Which side are you on? ---- show counter

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